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AC Milan launches eBay store
AC Milan has partnered with eBay for a dedicated store on the e-commerce platform that will offer an "exclusive experience" featuring "original products."
According to Maikel Oettle, AC Milan sponsorship sales director, they are proud to provide their fans with an additional touchpoint by creating an AC Milan store on the eBay platform to bring them closer to the team.
He added that launching an eBay store underlines the club’s innovative spirit and that they are always focused on improving their fans’ experience in the digital world.
Alice Acciarri, general manager of eBay Italy, noted that the union of two important global brands would further consolidate the relationship with their users.