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Adidas turns plastic bottles into eco-friendly Nizza sneakers
Adidas is collaborating with environmental organization Parley for the Oceans to offer colorful Nizza sneakers and sportswear made from recycled materials.
Adidas uses Parley's “Ocean Plastic” material in lines like their latest ORIGINALS x Parley collection.
The new Nizza sneakers are a nostalgic homage to Southern California skateboard culture from the 1970s, complete with classic embellishments and sun-bleached hues.
The yarn used to make the upper of these shoes contains at least 50% Parley Ocean Plastic, with the remaining 50% being recycled polyester. This "Ocean Plastic" is trash that washed up on islands, shorelines, coastal villages, and beaches that would have otherwise polluted the nearby seas.
These storied low-top shoes lack virgin polyester and feature Adidas' springy "Boost" midsole and grippy rubber outsole.
Their new objective is to eliminate virgin polyester by 2024, even though more than half of the polyester in their clothing is currently recycled.
The ORIGINALS x Parley Adidas collection includes Men’s Originals and Youth sizing with prices starting at $65.