Former Ivory Coast captain and Chelsea legend Didier Drogba is all set to be a brand ambassador for “all.me” which is a cryptocurrency platform that vows to contribute to advertising revenue with users.

As the technology industry evolves, we witnessed the application of technologies in various walks of our lives. How about the combination of sports and technology? In the recent trends, it’s been noticed that both sports and technology are complimenting each other segment. We’ve seen that application of technologies different gamut of sports, like, tennis, F1, cricket and football (for an instance, Decision Review System (DRS) in cricket, Video Assistant Referees (VAR) in football have emerged).

Likewise, various sports-stars have been playing their roles as brand ambassadors for tech giants. Earlier this year, a famous English Premier League’s club Arsenal became the first football club to enter into a pact to promote a crypto-currency. The agreement was with the gaming company CashBet that was intended to effectively promote its CashBet Coin which is used for gambling at Arsenal's home league games.

For now, Drogba has also mentioned that he trusts in the project “a lot” and spoke to Russia Today while wearing an all.me t-shirt.

While, the users will be entitled rewards for their activity, popularity, and content, as per the project’s website. And those who would be using the platform can also set in an advertising account through their profile to showcase ads seen by followers.

Argentinean and FC Barcelona star footballer Lionel Messi endorsed a blockchain-powered smartphone startup that is likely to assist Andhra Pradesh (a province in India) building its new smart capital. He also claimed that in a promotional post on behalf of one company that he had been "digging deeper into blockchain and decentralized systems".

The endorsements from footballers increased this year including Luis Suarez, Luís Figo and Brazilian Ronaldinho.