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Apple Inc. (NASDAQ: AAPL) is set to introduce its artificial intelligence features, Apple Intelligence, in China by mid-2025, according to Bloomberg. The company is collaborating with Chinese tech giants Alibaba (NYSE: BABA) and Baidu (NASDAQ: BIDU) to comply with regulatory requirements.
Multiple Apple teams in the U.S. and China are working on adapting AI capabilities for the Chinese market. Unlike other regions where Apple partners with OpenAI, U.S. regulations prohibit OpenAI from operating in China. To navigate this, Apple will deploy its own AI models while leveraging Alibaba and Baidu’s expertise.
Apple’s latest iPhone models launched in China without AI features due to regulatory constraints and the absence of a local partner. The AI rollout is now targeted for as early as May 2025, allowing Apple to catch up with competitors like Samsung (KS: 005930) and Huawei, both of which have integrated AI into their devices.
Apple has been struggling with declining smartphone sales in China, a critical market, as it faces stiff competition from Xiaomi (OTC: XIACF) and Huawei. The tech giant aims to regain market share by enhancing user experience through AI-powered features. Meanwhile, Alibaba and Baidu continue advancing their AI models, fueled by optimism surrounding China’s AI capabilities following the recent launch of DeepSeek.
By securing partnerships and aligning with regulatory mandates, Apple is making strategic moves to strengthen its presence in China. The AI rollout is expected to be a key factor in reviving Apple’s growth in one of its most significant markets.
