KeepKey, a Washington-based bitcoin hardware wallet provider, has announced that it is being offered at a substantially lower price, thereby enabling greater accessibility to digital currency users worldwide.

KeepKey will now retail for $99, down from its previous price of USD $239.00. Darin Stanchfield, KeepKey founder, explained that as they have started producing KeepKey in very large batches, they are able to cut the price. He said:

“The only complaint we have ever received about KeepKey was it’s price. Our core values for KeepKey are not only exceptional design and ease of use”, Stanchfield explained, “but also a product that is widely attainable. We are now producing KeepKey at scale in very large batches, letting us make it more accessible with a lower price.”

Doug Miller, director of business development, said KeepKey has achieved worldwide success with a product launch that exceeded company goals in every aspect.

“We recognized the opportunity to offer the most secure, user-friendly bitcoin wallet at a more competitive price-point,” said Miller. “Our end goal is to put the device in the hands of as many users as possible.”

In addition, KeepKey is also offering a rebate on the difference in price for anyone who bought the device at the previously listed price within the last 30 days.

It further said that adjustments and updates regarding its Reseller program, which facilitates retailers and vendors across the globe to wholesale the premium device, will be soon rolled out. There are no changes in the Affiliate program and users can earn 10% by referring customers.

KeepKey recently partnered with the Vanbex Group, a leading Bitcoin 2.0 marketing and consulting firm and released a new version of their KeepKey Chrome Wallet software last October.