Humaniq, a blockchain startup focused on financial inclusion, has announced that former winner of Lord Alan Sugar's BBC TV Show “The Apprentice” Tim Campbell MBE has joined its advisory board.

The announcement comes on the heels of the startup joining Barclays’ Rise Community and signing a deal with global auditing firm Deloitte.

According to the official release, Campbell will work alongside the board of directors including Alex Fork, Dinis Guarda and Dmitry Kaminskiy. Campbell has been an evangelist in the fields of social enterprise and transformational impact for over a decade. His former roles include being an Ambassador to the London Mayor and a member of the Government's Entrepreneurs Forum, in addition to the Cabinet Office's SME Panel.

"We welcome Tim and his captivating zeal and enthusiasm. Tim is a force of nature and he will be essential to assist us in developing the global DNA of Humaniq organisation. He will be alongside our executive team working close to set a mark in under developed and developing countries starting with Africa, with a special emphasis on Ghana. Also his knowledge in business and community building will be an asset for our dynamics”, Humaniq CEO Dinis Guarda said.

Humaniq said that Campbell will be at the forefront of discovering new regions where the startup can make a good social impact with a specific focus on Africa. The rationale for this focus comes after Campbell's recent involvement as an invited guest speaker at the opening Enterprise Africa conference held in Accra, Ghana arranged by the British Council. Throughout the duration of the journey, Campbell was formally made known to a great number of inspiring companies and their founders as well as getting a glimpse of some of the underprivileged enclaves of Ghana. Observing how these two complete-opposites existed at the same time in the same place in addition to the good work of the British Council giving guidance and assistance, Campbell was lead to explore how he could make a good impact in Ghana upon his arrival to the UK.

"Humaniq has the capacity to produce thousands of entrepreneurs in addition to numerous customers of tomorrow who are unbanked at the time of speaking. I have always insisted that business has the power to bring about social change and Humaniq's model of bringing financial instruments and education to the over two billion unbanked people around the world is the manifestation”, Campbell said.

Humaniq has raised $4,424,524 with over 10,000 participants in an ongoing The Initial Coin Offering (ICO) at the time of writing. The ICO will end on 27th April 2017.