Last week pound ended down -3.6%, its worst week since 2008/09 crisis. Pound's terrible performance decline from 1.44 area against Dollar is strengthening David Prime Minister David Cameron's in camp group, who are as of now thriving on fear.

Prime Minister's closest ally and biggest contender to succeed him, chancellor George Osborne urged voters to vote in favor to stay within a reformed Europe citing Pound. He said Pound's recent drop shows the level of economic uncertainty the Pound and the economy might face if voters choose to exit Europe.

Exit group, which is struggling to find a decisive arguments other than the criticism of the deal criticized the chancellor of talking it down in their advantage. Prime Minister David Cameron also faced party's criticism for attacking London Mayor Boris Johnson, saying his support for out campaign is politically motivated. Conservatives of the party criticized Cameron saying that both the camps need to be civil in their approach and respectful of others' arguments. Clear split within the party could prove to be harmful going ahead as most of the Labour members are united in their opinion to campaign for stay in Europe.

"Don't play the person, play the ball....this is about Britain, not about us".

History has shown, playing the fear card, doesn't always yield good, when played against autonomy, freedom and exit campaigners are campaigning to free Britain from EU.

Pound is clearly struggling and currently trading at 1.387 against Dollar.