|   Business


  |   Business


Caroline Scheufele’s Chopard Bridal Jewellery Guide

Chopard and Caroline Scheufele are well-known as industry leaders for luxury items and precious jewellery. But the Chopard House is more than that; synonymous with class, elegance and, most of all, love. It is no surprise, then, that couples in love flock to Chopard every year looking for the perfect symbol of their passion and commitment in the form of rings and jewels to mark their engagement and wedding day.

Chopard’s new bridal collection offers everything that people have come to expect from the brand and from Caroline Scheufele‘s touch. Beautiful, long-lasting and ethically-sourced jewellery is presented as part of a premier service, available online but also in exclusive Bridal Corners in selected Chopard Boutiques across the globe.

Caroline Scheufele knows more about bridal jewellery and style than most, always a prominent figure at fashion and celebrity events, she has her finger firmly on the pulse of what’s hot in the industry. And thanks to her work as Artistic Director and Co-President of Chopard, Caroline Scheufele has helped more than her fair share of brides to find the perfect accoutrements to their dream bridal outfit.

Here are some of Caroline Scheufele’s suggestions for the hottest bridal jewellery making a splash in 2020.

Colourful Pieces

The time of basic silver and gold jewellery for brides is past. Today’s bride wants to make a little bit more of a statement with her jewellery, whilst still keeping it modest enough that the dress can be the star of the show. The wedding gown will never go out of favour as the focal point of any wedding, but with the right accompaniment the outfit can really turn heads. In 2020, brides will be doing this with a pop of colour.

You could use colour in any jewellery item if you don’t want to commit to having it feature in your engagement ring. Earrings, necklaces and bangles can all impress and draw the eye with just a little colour added.

Chopard unveiled a new collection of jewellery for Valentine’s Day 2020 that could provide the perfect solution. As part of the iconic Happy Hearts and Happy Diamonds Icons lines, the Maison added a range of beautiful short necklaces, featuring a coloured heart in onyx, mother-of-pearl, malachite or red stone, with a heart on either side adorned with a dancing diamond.

Sitting atop a spectacular gown, with the heart nestled firmly against the breastbone, this jewellery couldn’t fail to make a romantic statement.

Contemporary Pearls

Pearls are a classic look for a wedding, and for good reason. Pearls offer a timeless elegance to any look, making for a really special addition that is more than just an accessory. Modern brides don’t want to look too classic, though, which is why they are pairing quirky pearl jewellery with diamonds. The two stones work perfectly together without one outshining the other, and it offers a quirky twist on the standard of choosing just one or the other.

A new addition to the Happy Hearts collection, a bangle bracelet featuring a large mother-of-pearl heart, with a smaller heart framing a dancing diamond, could be the ideal adornment for a wedding dress, or even for a more casual afterparty look.

Cannes Inspiration

Caroline Scheufele never misses an opportunity to attend the Cannes Film Festival – in fact, Chopard redesigned the famous Palme D’Or award piece. Thus it makes sense for us to look to take inspiration from some of the beautiful bridal looks that graced the French Riviera in May 2019, to make bridal style choices in 2020.

The festival saw a great influx of dazzling white wedding gown looks in 2019, offering us plenty of inspiration to choose from, and many A-listers and their stylists opted for Chopard to finish their outfits.

Fashionable actress Elle Fanning was a stand-out at the festival, donning an angelic caped dress by bridal wear designer Reem Acra. Her look was topped off with Chopard’s sapphire and diamond drop earrings, a subtle statement that could also count as her ‘something blue’!

Another celebrity that opted for Chopard accessories, and causing a stir amongst the paparazzi, Priyanka Chopra wowed in a strapless white gown with a voluminous tiered tulle skirt – part of a Bridal Spring-Summer 2020 collection by haute couture designer Georges Hobeika. She accessorised with a statement diamond necklace by Chopard, proving that diamonds can be unconventional as well as classic.

Choosing Your Ring

When it comes to choosing your engagement or wedding ring there are no hard and fast rules. This is your wedding, and jewellery that you will keep for the rest of your life, so it should be personal to you and your partner. It is traditional for a wedding band to match your engagement ring, although in 2020 brides are choosing to use complementary colours and details rather than matching. It is also a fun idea to use a matching motif or engraving on your wedding bands, with the colour of the band simply being what suits each individual best.

Diamonds are a must, for an engagement ring that offers sparkle, joie de vivre and an everlasting promise. The cut and colour of your diamond and band should be exclusively your choice and taste, though. Chopard offers an incredible range of diamonds of all shapes and sizes. More importantly, the Maison offers an ethical and sustainable solution to luxury jewellery that other brands cannot.

Ethical Luxury

For people wanting to celebrate their love, there can be no better way to do so than to ensure that they are contributing to a fair and peaceful organisation.

Ethical gold is rising in popularity this year, as consumers become more concerned with the impact of mining – both socially and environmentally. There are a few different types of sustainable gold, including Fairmined and Fairtrade (gold which meets strict criteria for responsible mining standards), and recycled gold and platinum. Chopard is committed to working with 100% ethical gold across all of their jewellery and watch lines, and has also made a commitment to source diamonds only in line with the rules for transparency set out in the Kimberley Process Certification Scheme and the World Diamond Council System of Warranties.

For couples wanting to celebrate their love and the environment at the same time, Chopard, with Caroline Scheufele’s touch is the jeweller of choice for those in the know.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes

  • Market Data

Welcome to EconoTimes

Sign up for daily updates for the most important
stories unfolding in the global economy.