Japan Signals Surprise Yen Intervention Strategy as BOJ Hawkish Stance Puts FX Traders on Alert 
U.S. Dollar Drops as Weak Jobs Data Boosts Fed Pause Bets, Yen Jumps on Intervention Talk 
Meta CEO Zuckerberg Says AI Agent Development Has Slowed Despite Massive AI Investment 
Meta Stock Jumps as AI Cloud Expansion Challenges AWS, Microsoft, and Google 
SK Holdings, KKR Launch $1.3B Renewable Energy Venture in South Korea 
Gold Price Holds Above $4,000 as Fed Rate Hike Expectations and U.S. Jobs Data Weigh on Market 
US Jobs Report Preview: June Payroll Growth Seen Slowing as Fed Rate Decision Looms 
Trump Reports $1.4 Billion in Crypto Income as Digital Assets Become Top Wealth Source 
Oil Prices Steady as U.S.-Iran Talks Ease Supply Fears Ahead of Holiday Weekend 
TetherMax Rebranding Highlights Official Exchange Partnerships as Foundation of Trust 
Anthropic Tightens AI Access Controls After Reports of China-Based Workarounds 
Wall Street Ends Mixed as Weak Jobs Data Lowers Fed Rate Hike Bets, Chip Stocks Tumble 
Kuaishou Stock Jumps as Kling AI Secures $2 Billion Funding Round 
ShareChat Eyes 2027 IPO After Reaching Operational Profitability, Report Says 
Kioxia Bets on AI Memory Boom With Next-Gen NAND Production in Japan 
Lockheed Martin Emerges as Frontrunner to Acquire Ultra Maritime in $3.5 Billion Defense Deal 
Sodexo Raises 2026 Revenue Outlook After Strong Q3 Sales Beat 
Coca-Cola has teamed up with Brown Forman to introduce Jack Daniel’s ready-to-drink Tenessee Whiskey and Coke cocktail. The new drink is said to be inspired by the classic bar cocktail, and it will be made by blending the whiskey and softdrink.
Coca-Cola and Brown Forman are planning to release their collaborative RTD product in late 2022. It will initially be launched in Mexico and later be made available in markets around the world.
Coca-Cola’s collaboration with Jack Daniel’s distiller Brown-Forman is said to be the former’s latest move to reach its goal of becoming a bigger player in the alcoholic drink line. The new product will also push the company in its transformation into a complete beverage company that offers drinks beyond its popular soda, tea, sports drink, and water lines.
As per CNBC, Jack Daniel’s RTD is the fourth alcoholic beverage to be added to Coca-Cola’s portfolio in less than two years. Prior to this, Coke has already partnered with Molson Coors Beverage for alcoholic beverages, including the Simply Spiked Lemonade and Topo Chico Hard Seltzer. It also has collaborated with Constellation Brands to launch Fresca Mixed Cocktails.
It was noted that Coca-Cola may have been diving into different drink categories and marketing them as the consumption of soda in the market has been declining. In fact, many other beverage makers are also pushing for alcoholic drinks now, including PepsiCo.
Moreover, ready-to-drink beverages have been one of the fastest-growing alcohol categories since 2018. Thus creating these types of drinks with unique flavors are the option that beverage companies go for. Almost anywhere in the world, this market always has a large market as well.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” Brown-Forman Corporation’s president and chief executive officer, Lawson Whiting, said in a press release.
He added, “Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”
