CoinDesk, a New York-based bitcoin and blockchain industry media company, has announced that it has acquired blockchain data and research platform Lawnmower.

Launched in 2015, Lawnmower’s tools allowed users to round-up credit and debit card transactions and automatically convert “change” from their purchases into bitcoin. With rising number of digital currencies, Lawnmower added research tools to its users, offering in-depth analysis on a number of the largest digital currencies.

CoinDesk’s acquisition of Lawnmower is the first since it joined Digital Currency Group in January 2016. Since then, the company has doubled in size, relocated its headquarters to New York City, and grown site traffic to over one million people per month. In December 2016, CoinDesk partnered with Brave Software to phase out third-party banner advertisements from its website in 2017 and promote the innovative Brave browser to its audience.

With this acquisition, the full Lawnmower team will join CoinDesk in its New York office, according to the official release. Founders Pieter Gorsira and Patrick Archambeau, who built Lawnmower’s popular digital currency portfolio tracking application, will lead CoinDesk’s engineering team, while co-founder Alex Sunnarborg, who led Lawnmower’s content and data products, will join CoinDesk’s research team as an analyst and lead content curation for CoinDesk’s events, including its flagship conference, Consensus, which will be hosted in New York on May 22-24, 2017.

“The investment tools, research, and market data products we've built at Lawnmower mesh perfectly with CoinDesk's established brand and continued vision to be the preeminent name in blockchain news and research. We're thoroughly excited to come onboard and help shape the future of digital currency,” said Pieter Gorsira, co-founder and CEO of Lawnmower.

In addition, CoinDesk also announced the expansion of its research division, which will include subscription research on blockchain protocols and their use cases, as well as data offerings and research on digital currencies and blockchain tokens such as bitcoin and ethereum.

“As the largest bitcoin and blockchain media and events company, CoinDesk is uniquely positioned to expand into research and offer high-value data products to organizations looking to study the opportunities and challenges posed by blockchain technology,” said Ryan Selkis, CoinDesk’s Managing Director. “The tools and expertise the Lawnmower team has built over the past two years will accelerate the growth of our new research division, and add critical depth to our product team.”