McDonald's Launches $5 Value Meal to Attract Customers Amidst Sales Slump 
People are spending hours clicking on a banana to (maybe) make some money 
Apple Vision Pro's Low-Cost Model Struggles to Retain Key Features Amid Price Reduction Efforts 
Myth: How the US manipulates global markets for economic supremacy 
Cyber protection in financial institutions: How can banks protect their assets? 
Spare us the talk about a wages explosion. There’s nothing wrong with lifting Australia’s lowest wages in line with inflation 
The UK’s nature restoration plans have some big holes – here’s how to fill them 
Apple, Meta in Talks for AI Partnership to Boost iOS 18 Capabilities 
Nike Unveils A'ja Wilson's Logo; Caitlin Clark Secures $28M Signature Shoe Deal 
Investors have bid against each other to buy Australia’s first green bond. Here’s why that’s a great sign 
The world no longer needs fossil fuels – and the UK could lead the way in making them taboo 
UK Human Rights Group Campaigns to Block Shein’s Potential London IPO 
Race still divides South Africa – study shows little transformation in new suburbs in country’s economic hub 
Dutton goes nuclear, proposing seven government-owned generators with the first starting in 2030s 
Hankook & Co. is acquiring 3Secondz, a local autonomous driving tech firm. The deal is expected to help the South Korean tire maker discover new business opportunities in the future.
Hankook & Company revealed on Tuesday, March 7, that it has bought the autonomous driving technology unit of 3Secondz company that specializes in the driving data business. According to The Korea Economic Daily, the acquisition is part of the tiremaker and mobility firm’s efforts in expanding its presence in the fast-growing artificial intelligence (AI) and mobility business sector.
Moreover, the company is also looking for new ways to earn by venturing into other businesses outside of tire manufacturing. By having 3Secondz under its wing, Hankook & Co. will be able to use its autonomous driving technology for its driving tests.
It will allow the company to gather more driving data without drivers, plus this system is also beneficial for tire and vehicle development. Once the acquisition is closed, the officer in charge of 3Secondz’s autonomous driving technology development is set to join Hankook & Co.
"The acquisition will help Hankook lead the artificial intelligence-related technology in the mobility field," Hankook & Company’s chief digital officer and head of the digital strategy, Kim Sung Jin, said in a statement.
Jin added that they are also expecting the deal to create strong synergies in different business areas in the future. Finally, Business Korea reported that through Hankook & Co. and 3Secondz’s partnership, the companies would speed up the development of innovative technologies to actively lead the future mobility market, including autonomous driving and advancement of the tiremaker’s Hankook Technoring control solutions.
"We are excited that this acquisition will enable Hankook & Company to lead AI-related technologies in the mobility field,” Kankook’s chief development officer and chief information officer, Seong Jin Kim, said. “We are looking forward to creating strong synergies with 3Secondz in various future businesses."
