Kumho Tire renews sponsorship with Tottenham Hotspur after Son Heung-min inks 4-year deal

Kumho Tire has renewed its sponsorship deal with English football club Tottenham Hotspur, first signed in 2016, after South Korean player Son Heung-min recently signed a new four-year contract with the team.

Son’s presence in Tottenham Hotspur is expected to attract more South Korean fans to the team.

The long-term extension is the third time the South Korean tire maker has continued its support for Tottenham Hotspur as their official tire partner.

Under the new deal, Kumho Tire will promote itself through LED advertisements at home matches hosted at Tottenham Hotspur Stadium, while continuing to present the club’s popular matchday player mascot program via digital activities.

Players would also support Kumho Tire’s corporate social responsibility programs.

Other joint digital campaigns to drum up fan engagement would feature Hugo Lloris, Lucas Moura, and Giovani Lo Celso.

Kumho Tire will use the extended partnership to raise its brand awareness globally, including in the UK, and launch various activities to turn it into a premium brand, according to Tony Gang-seung Lee, a senior vice president of global marketing at Kumho Tire.