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Monster to launch flavored alcoholic malt beverage
Monster Beverage Corporation will launch its first flavored alcoholic malt beverage product dubbed The Beast Unleashed late in the 2022 fourth quarter.
The six percent alcohol per volume drink will initially be available in 16-ounce single-serve cans and a variety pack of 12-ounce sleek cans in four flavors.
US beer distributors will use a phased state launch approach, for The Beast Unleashed, which would make it available nationally by the end of 2023.
Rodney C Sacks, chairman and co-CEO, said their new alcoholic and non-alcoholic beverages are a result of their robust and exciting innovation pipeline.
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