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Applebee’s debuts its “Meta Mondays” NFT promotion as part of its marketing strategy. The grill and bar restaurant chain will be giving away digital artworks and real-world hamburgers to customers.
Applebee’s will also be selling non-fungible tokens or NFTs and in fact, some were already added to the restaurant’s menu. As per Restaurant Business Online, the Glendale, California-headquartered casual dining company has sold its first item that is part of its latest series of NFTs.
The digital asset was said to be an extraordinary digital image and certified collector’s item, and these can be easily purchased and sold online. The said picture has been described as an abstract representation of a burger and it was created using multiple color scheme by Amber Vittoria, an artist based in New York.
Early this week, Applebees’s sold this NFT collectible for only $25 and this is said to be the restaurant’s first sale after launching its “Meta Mondays” marketing campaign. But this is not all, the lucky buyer only spent less than $30 for the purchase but he or she received more from Applebee’s.
Your favorite Applebee's burger has transcended reality to become the first Metaverse Meal! Dropping now on https://t.co/5uGFweEkY7 and created by NFT artist @amber_vittoria #MetaverseMonday pic.twitter.com/DiAiriRLUH
— Applebee's Grill + Bar (@Applebees) December 13, 2021
Aside from getting the NFT burger artwork, the buyer also received a gift card from the restaurant chain and it is loaded with $1,300 credits. This amount is said to be enough for the individual to purchase a year's worth of burgers at the store.
In any case, as part of its campaign, Applebee's will be offering a new NFT collectible every Monday for the whole month of December. Fans and diners can get a chance to purchase the colorful NFT arts created by Vittoria.
The minimum bid is $25 and all winning buyers will also be awarded the gift card from the company. Interested people can place their bids here: https://metaversemeals.io/.
“We believe we have created a really compelling idea that combines the real world of Applebee’s and the world of virtual artwork that combines to make a really fun engagement for our guests and our fans,” Adage quoted Applebee’s chief marketing officer, Joel Yashinsky, as saying in an interview. “The combination of having a real meal, plus the virtual engagement of a piece of art—that is what makes this differentiated from what others are doing in this space.”
