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Rising tennis star Gauff's New Balance Coco CG1 goes on sale Aug. 29

Gauff in her New Balance Coco CG1

New Balance has unveiled rising tennis star Coco Gauff's debut signature sneaker, the New Balance Coco CG1, a mid-top sneaker with a 90’s inspired design and elevated performance technology.

Gauff made sure the sneaker's aesthetic reflected who she was as a sister, daughter, and friend.

A white top with inserts of purple, fuchsia, sunset orange, and gold completes the retro look. A black NDurance sole with multicolored accents and a black and white FuelCell midsole goes well with the upper.

According to Gauff, the entire team at New Balance from design, to marketing, truly cares about her as a person and not just an athlete, and that relationship allowed us to create the Coco CG1.

Gauff said that since the Coco CG1 is a vintage-looking shoe with a modern twist, she is so excited to get it in stores and see how people style it.

The New Balance Coco CG1 goes on sale online on August 26 for $170 in "Pompey" and "DigiCoco" hues.

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