California-based Nova LifeStyle, a manufacturer, and distributor of modern lifestyle furniture, announced its partnership with blockchain-based online marketplace weilai178, in a move to enhance the e-commerce strategy.

The collaboration will allow Nova LifeStyle to benefit from an established digital market site, by providing products and services via e-commerce and business training and developing new technologies for the blockchain sector.

“Nova LifeStyle is pleased to be able to initiate sales and services efforts to millions of existing blockchain customers, which provides a natural evolution of our e-commerce strategy,” Tawny Lam, President and Interim CEO of Nova LifeStyle, stated. “This partnership will substantially help Nova to gain additional revenue growth while concurrently reducing the transaction costs. This business arrangement marks an important milestone in Nova's corporate history and our successful transition into a company utilizing Blockchain-based technology.”

Nova LifeStyle will be purchasing the membership data system of weilai178 and intends to incorporate into its training center platform. By doing this, Nova LifeStyle's e-commerce strategy will see a further drive in its growth for the company’s furniture lines.