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Italian club AS Roma replaces New Balance with Adidas as kit sponsor

AS Roma is ditching New Balance in favor of Adidas.

Adidas will begin sponsoring AS Roma starting in the 23/24 season, replacing New Balance as the Italian club’s new kit manufacturer.

The german sportswear giant has already sent out info for retailers for the 2023-2024 season, with AS Roma included as one of the Premium teams in its list.

Roma will be receiving the same treatment from Adidas as Ajax and Celtic.

The first Adidas Roma football kit is expected to be launched in July 2023.

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