Macy's would sue the owner of a massive billboard adjacent to its flagship store on 34th Street in Manhattan to stop Amazon on advertising on it.
According to Macy's, it would be "irreparably damaged" by Amazon, and that it had the rights for nearly 60 years to stop any other retailer from advertising on the sign.
Both Macy's storefront and the billboard are prominently featured in TV coverage of the annual Macy's Thanksgiving Day Parade.
The billboard is seen annually by millions of New York residents, commuters, and tourists who pass through Herald Square, where the store has been located since 1902.
While it seems that the 2,200-square-foot billboard is attached to Macy's property, it is actually to an adjacent building owned by a unit of Kaufman Realty Corp., which owns the billboard.
Macy's claims that the terms of the agreement with Kaufman forever limit selling the space to any other "establishment selling at retail or directly to any consumer.
The suit said that Kaufman believes they were not bound by the restrictions in the 1963 contract.
Amazon is reportedly considering putting up brick-and-mortar outlets similar to department stores.


Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off
US Judge Rejects $2.36B Penalty Bid Against Google in Privacy Data Case
Gold Prices Slide Below $5,000 as Strong Dollar and Central Bank Outlook Weigh on Metals
Newly Released DOJ Epstein Files Expose High-Profile Connections Across Politics and Business
India–U.S. Interim Trade Pact Cuts Auto Tariffs but Leaves Tesla Out
Asian Stocks Slip as Tech Rout Deepens, Japan Steadies Ahead of Election
Google Halts UK YouTube TV Measurement Service After Legal Action
U.S.-India Trade Framework Signals Major Shift in Tariffs, Energy, and Supply Chains
Oil Prices Slide on US-Iran Talks, Dollar Strength and Profit-Taking Pressure
Supreme Court Signals Doubts Over Trump’s Bid to Fire Fed Governor Lisa Cook
Gold and Silver Prices Rebound After Volatile Week Triggered by Fed Nomination
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences
Trump’s Inflation Claims Clash With Voters’ Cost-of-Living Reality
Trump Family Files $10 Billion Lawsuit Over IRS Tax Disclosure
Minnesota Judge Rejects Bid to Halt Trump Immigration Enforcement in Minneapolis
Bank of Japan Signals Readiness for Near-Term Rate Hike as Inflation Nears Target 



