Seoul teams up with Louis Vuitton to promote S. Korean tourism

The Seoul city government and the state tourism agency have partnered with Louis Vuitton Korea to promote tourism in South Korea.

Under the agreement signed among Seoul, the Korea Tourism Organization, and Louis Vuitton Korea, the Korean unit of the French luxury fashion house, the three sides will collaborate to come up with content and events promoting the beauty of South Korea and the Han River that runs through Seoul.

They also plan to launch various tourism-related content in line with the South Korean government‘s tourism promotion initiative, the Visit Korea Year.

Louis Vuitton will also hold a pre-fall fashion show on the Jamsu Bridge across the Han River on April 29.