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Shinsegae International, the spinoff of Shinsegae, recently signed an exclusive distributor contract with Dolce & Gabbana, an Italian luxury fashion house. This means the former will become the only one to sell and distribute D&G Beauty’s products in South Korea.
Shinsegae International is known to be an importer and distributor of popular foreign brands in the country. It also manufactures and distributes its domestic brand, including beauty products, fashion, and more.
Now, through its new partnership with Dolce & Gabbana Beauty, the company plans to widen its luxury cosmetic range. It is also looking into the possible launch of a D&G standalone store next year, as per The Korea Economic Daily.
The Koran firm announced its team-up with the Italian cosmetic brand on Tuesday, Sept. 26. Shinsegae International said this is a strategic move to increase its presence in the luxury cosmetics industry.
Dolce & Gabbana launched its D&G Beauty cosmetic brand last year, following its fragrances unit established in 1992. It expanded its product lineup to include makeup in 2009 and took over a decade to formally set up its beauty unit.
In any case, as part of this partnership between Shinsegae International and Dolce & Gabbana Beauty, the former will sell premium perfumes from D&G on its flagship S.I. Village platform on Sept. 27. Next month, it will expand the sales network and sell the perfumes on Olive Young and Chicor stores. Inside Retail Asia reported that Shinsegae International will start with the fragrance products before introducing Dolce & Gabbana’s full line of makeup products.
“We will aggressively expand our business through the brand heritage and awareness of Dolce & Gabbana Beauty and our know-how in operating imported brands,” the spokesman of Shinsegae International said in a statement. “We will continue to actively discover and introduce new brands with high growth potential to expand our cosmetics business.”
Photo by: Kenny Eliason/Unsplash
