Stephen Curry’s latest signature shoe, the UA Curry 12, officially launches tomorrow as part of the “Podium Pack.” Inspired by his Olympic performances, the collection includes white “Home” and navy “Away” colorways, featuring Under Armour’s advanced Flow technology for optimal performance.
Stephen Curry Unveils the UA Curry 12 at the Olympics, Showcasing the Latest in Footwear Innovation
Utilizing the Olympics as a platform for new product launches is a common strategy across the footwear industry, and it has proven exceptionally successful for Curry Brand. Since the announcement of this shoe, Stephen Curry has delivered back-to-back iconic performances while wearing these very pairs, a testament to the success of this launch strategy.
In the Team USA Sneakers preview, among a selection of highly anticipated footwear options for basketball's elite, only one athlete took the opportunity to unveil a new silhouette. Stephen Curry gave an early look at his latest signature shoe, the UA Curry 12. According to Sneaker News, as the start of group play approaches, with Curry expected to showcase these on the world’s biggest stage, more details about this collaboration between Under Armour and Curry Brand have emerged, including what sets this model apart and when fans can purchase it.
UA Curry 12 Elevates Signature Line with Advanced Flow Technology and Engineered Mesh Upper
Since the introduction of the UA Curry Flow 8, Under Armour’s Flow technology has been a cornerstone of Curry’s signature line. Although the subtitle has been dropped in recent iterations, this cushioning continues to define the midsole, offering responsive comfort and precise traction through its application in both the midsole and outsole.
Fans familiar with Curry’s previous work with the brand will notice similarities to the Curry 11, particularly in the foot entrance and wavy design elements. However, the UA Curry 12 introduces an engineered mesh upper that departs from the mixed-media construction of its predecessor, featuring zonal support woven directly into the fabric. This unique feature sets it apart.
The UA Curry 12 is set to officially release on August 14th as part of the “Podium Pack,” which includes white “Home” and navy “Away” colorways. Priced at USD 140, the UA Curry 12 will be available for purchase in a wide range of sizes on currybrand.com and at Dick’s Sporting Goods.


The pandemic is still disrupting young people’s careers
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing
Canada’s local food system faces major roadblocks without urgent policy changes
Parents abused by their children often suffer in silence – specialist therapy is helping them find a voice
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil
TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge
Washington Post Publisher Will Lewis Steps Down After Layoffs
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering
AI is driving down the price of knowledge – universities have to rethink what they offer 



