Strategy Inc. Doubles Down on Bitcoin Amid Volatility, Growing Its Massive Treasury Bet

Between February 2 and 8, 2026, Strategy Inc. (previously MicroStrategy) bought 1,142 Bitcoins for about USD 90 million. They paid an average of USD 78,815 for each Bitcoin. This increased the company's total to 714,644 Bitcoins, bought for around USD 54.4 billion, with an average cost of about USD 76,056 per Bitcoin. This action strengthens Strategy Inc.’s place as a long-term Bitcoin holder, even with market uncertainty.

Before this, from January 5–11, 2026, they bought 13,627 Bitcoins for USD 1.25 billion, averaging USD 91,519 per Bitcoin. At that time, the company held 687,410 Bitcoins. Strategy Inc. is paying for these Bitcoin purchases by selling shares. They sold 616,715 shares for USD 89.5 million in early February. This way of raising money converts shareholder funds into Bitcoin, linking the company’s stock performance to Bitcoin's price.

Following the recent purchase, with Bitcoin priced around USD 69,000, Strategy Inc.’s Bitcoin was worth close to USD 49 billion. This puts them at a loss, but they are still the biggest corporate Bitcoin holder. The company is exploring Bitcoin yield strategies while also dealing with Q4 2025 losses stemming from Bitcoin's price drop. MSTR stock is still trading as a way to invest in Bitcoin, and some Citigroup analysts have a “buy” rating with targets like USD 325. This shows that institutions are still interested in the company’s focus on Bitcoin.