Strive Dials Up the Accumulation Game: $50M Bitcoin Splurge Eclipses Strategy’s Weekly Buy

A June 22 SEC 8-K filing shows that between June 15 and June 21, 2026, Strive Asset Management purchased 759 bitcoin for around USD 50 million at an average of roughly USD 65,850 per coin. The acquisition increased the total treasury holdings of the company to 19,864 BTC, advancing yet another bold move in its quest to create a world-class corporate Bitcoin reserve.

The transaction attracted attention because it was an unusual case of a business buyer surpassing Strategy (previously MicroStrategy) in one week, as the latter only added 520 BTC during the same time. Strive's bigger weekly haul points to changing dynamics in the corporate treasury race and emphasizes that the appetite for utilizing public markets to stack sats remains stronger than ever, as Strategy is generally regarded as the bellwether for institutional Bitcoin accumulation.