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Catherine Demangeot

Catherine Demangeot

Professeure associee de marketing, IÉSEG School of Management
Catherine Demangeot is Associate Professor in Marketing. She is interested in studying multicultural marketplaces as spatial entities that host emerging dynamics between the consumers, brands and marketers of multiple cultures.

On completing a PhD in marketing at Aston University, Catherine Demangeot became a lecturer, then senior lecturer at Strathclyde Business School, before joining IÉSEG School of Management in Paris in 2014. Catherine’s main research interest lies in understanding how people interact with their environments – physical, virtual or (multi-)cultural, and in the strategies that emerge, over time, from these interactions. More specifically, she is interested in discovering and studying the behaviours and strategies that facilitate consumer coping and empowerment and some of her research is within the transformative consumer research stream. Prior to academia, Catherine’s ‘first life’ was in the publishing industry in both London and Dubai, where she lived for 23 years. During her tenure at Strathclyde, she taught executive MBA students in 10 locations in Europe, the Middle East and Asia. Her teaching leverages the multiple cultural perspectives present in all her marketing classes.

Thai food, living 'hygge'… What drives us to consume products from other cultures?

Oct 09, 2020 07:00 am UTC| Health

When was the last time you went out for a Thai meal, got items from the ethnic isle of a supermarket, wore a pashmina, or watched a foreign film? Many of us consume culturally-cued offerings, either recurrently or for...

'Dear tourists… get lost!': When social contagion creates tourismophobia

Jan 28, 2020 08:31 am UTC| Insights & Views Economy

Every holiday period now seems to give rise to a flow of news stories illustrating the negative consequences of the influx of tourists in cities or natural sites, resulting in a real tourismophobia. Given the centrality...

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Economy

Why China’s economy has hit a wall

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Vladimir Putin’s gold strategy explains why sanctions against Russia have failed

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Mentorship is key to improving social and economic outcomes for Black youth

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There’s an extra $1 billion on the table for NT schools. This could change lives if spent well

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Undersea cables for Africa’s internet retrace history and leave digital gaps as they connect continents

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Politics

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Deepfakes are still new, but 2024 could be the year they have an impact on elections

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Political donations rules are finally in the spotlight – here’s what the government should do

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With nominations decided, Trump leads Biden in US polls

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Science

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What is minoxidil, the anti-balding hair growth treatment? Here’s what the science says

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Our survey of the sky is uncovering the secrets of how planets are born

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Archeoastronomy uses the rare times and places of previous total solar eclipses to help us measure history

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Technology

Xiaomi Revs Up: SU7 Unveiled, Set to Outpace Tesla, BYD with Sub-500K Yuan Price Tag

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Ferrari, SK On Join Forces to Develop Next-Generation Supercar Batteries

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Shiba Inu Surges with $219M Whale Activity, Vitalik Buterin Highlights SHIB

Shiba Inu (SHIB) experiences a significant boost with $219 million in whale transactions, as Ethereum co-founder Vitalik Buterin makes surprising comments about the meme coins resilience. Shiba Inu Witnesses Major Surge...

Illuvium's $12M Funding Boost Precedes Q2 Game Launch And Airdrop Tease

Illuvium a blockchain gaming universe, secures $12 million funding ahead of Q2 2024 game launch, hinting at a significant token airdrop. Illuvium Labs Secures $12 Million Funding Ahead of Q2 Game Launch Illuvium...
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