Senior Lecturer in Marketing , Bournemouth University
Dr Bolat is a Senior Lecturer in Marketing at the Faculty of Management. She teaching various marketing-related subjects across postgraduate and undergraduate programmes, with particular expertise and interest in digital marketing.
She is Deputy Chair for the Academy of Marketing B2B SIG and has interest and expertise in researching and consulting SMEs within the creative B2B sector. Her work has been published in the Journal of Marketing Management, Journal of Business and Industrial Marketing and Journal of Customer Behaviour. Elvira has gained PhD with thesis titled 'Mobile Technology Capabilities and their role in service innovation practices in creative SMEs' and now is supervising other doctoral students in the fields of marketing and management with the focus on digital/interactive marketing. As part of Trust Repair project team, Dr Bolat has interest in examining trust erosion and trust repair mechanisms across traditional and digital media.
Elvira's recent consultancy project has covered digital marketing planning and implementation for Dr Jackson's (as part of the Grads for Growth EU-funded scheme), marketing communications campaign for Kudu Clothing and digital marketing consultancy for Eat Pho Ltd.
Social Media Revolution Series
Why the UK government is paying social media influencers to post about coronavirus
Sep 09, 2020 13:33 pm UTC| Politics
Social media influencers are often seen as lazy freelancers who make a living being paid to pretend they like products. But these celebrities are more than just marketing vehicles. If used properly, they can be effective...
Instagram influencers: when a special relationship with fans turns dark
Aug 08, 2018 13:05 pm UTC| Insights & Views Entertainment
Ask a child or teenager what do you want to be? and you might get the response, a YouTuber. Instagrammer. Thats perhaps not surprising given how attractive the world of social media influencing seems to be. It looks...
There’s an extra $1 billion on the table for NT schools. This could change lives if spent well