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AI Sales Firm Rox Reaches $1.3 Billion Valuation After $100 Million Round

General Catalyst and March Capital co-led the Series B. Sequoia and GV returned, and Prosperity7 invested in Rox for the first time.

Updated 1 min read
Sales staff confer around a laptop in a San Francisco startup office. / EconoTimes.ai
Sales staff confer around a laptop in a San Francisco startup office. / EconoTimes.ai

Rox’s $100 million Series B put its valuation at $1.3 billion, as the AI sales company plans to make its U.S. sales, marketing and business teams five times larger in 2027.

General Catalyst and March Capital co-led the financing. Sequoia and GV were repeat participants, while Prosperity7 joined the investor group for the first time.

Rox plans to direct the proceeds to AI research and product development. Its agents assemble customer-account information, surface accounts for sales follow-up and draft messages to prospects. The company developed the tools to ease sales teams’ administrative workload.

The company counts Ramp, New Relic, Trafigura, MongoDB and Groq among its early customers.

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