Gaming startup ASX will use data from Sportradar to fuel its virtual sports trading platform, driving its fantasy game and also the Sports NFT Exchange.
The ASX ecosystem is a peer-to-peer exchange that allows fans to optimize their portfolios with live anytime trading of tokens, even during games when value changes the most.
ASX is building a virtual stock market where participants buy shares in players and compete in leaderboards against other users for cash prizes. The prices are updated in real-time – an element that relies heavily on accurate data, which serves as the platform’s unique selling point.
Sportradar admitted ASX to its ‘acceleradar’ incubator for promising sports gaming startups back in 2020 and is among 25 percent to graduate to become a full customer.
Paddy Power, ASX president, noted that with the future of fantasy sports becoming dynamic and immersive as a 24/7 marketplace and with Sportradar becoming another authoritative, ‘tick by tick’ data source for them, they are pleased to formalize their affiliation to harness their data and analytics
ASX, which is set to expand into rugby union ahead of the upcoming Six Nations tournament, is believed to be preparing for a Series A funding round.
