Aamir Khan Productions and Excel Entertainment plan a mobile microdrama service in India, where Redseer estimates the category could reach 250 million to 280 million people, far above its current paying base.
Redseer Strategy Consultants estimates an average of 15 million to 17 million people pay for microdramas in India each month, compared with an addressable audience of 250 million to 280 million. Those figures cover the category as a whole, not the audience forecast for the planned service. They show a wide gap between the people the format might reach and its current paying base.
The research firm projects advertising revenue for the category at about ₹24 crore in fiscal 2026, rising to ₹5,000 crore to ₹5,500 crore by fiscal 2032. Redseer also identifies subscriptions and micro-payments as possible revenue sources. The estimates are not projections for the studios’ venture.
In a company release reported by Press Trust of India (PTI) on Nov. 12, the studios said the service would draw on their existing intellectual property and include original productions. The release describes professionally produced, fast-paced stories in short episodes, without specifying episode lengths. It also sets out plans for partnerships with digital creators.
PTI separately reported, citing people familiar with the development, that the studios were pursuing deals with prominent digital and YouTube creators. The outlet did not name any creators.
Asian News International (ANI) reported, citing a press note, that an unnamed telecom partner would support distribution. The reports reviewed do not identify the partner or specify its terms.
The accounts reviewed do not disclose the platform’s name, launch date, initial lineup or pricing. They also provide no budget, cost-sharing arrangements or revenue plan for the service. PTI said more details were expected soon but did not give a date.
