Trump to Host UFC Event at White House on His 80th Birthday 
Netflix’s Bid for Warner Bros Discovery Aims to Cut Streaming Costs and Reshape the Industry 
Australia Moves Forward With Teen Social Media Ban as Platforms Begin Lockouts 
Airbus Faces Pressure After November Deliveries Dip Amid Industrial Setback 
How did sport become so popular? The ancient history of a modern obsession 
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban 
Champions League final 2025: a battle for glory against a backdrop of money and fashion 
IKEA Launches First New Zealand Store, Marking Expansion Into Its 64th Global Market 
Why is soccer fandom so linked to violence? 
Rio Tinto Raises 2025 Copper Output Outlook as Oyu Tolgoi Expansion Accelerates 
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines 
NBA Returns to China with Alibaba Partnership and Historic Macau Games 
Why Manchester City offered Erling Haaland the longest contract in Premier League history 
Magnum Audit Flags Governance Issues at Ben & Jerry’s Foundation Ahead of Spin-Off 
Tesla Expands Affordable Model 3 Lineup in Europe to Boost EV Demand 
Adidas introduced its eagerly anticipated SS24 Paris Collection, designed specifically for the rigors and demands of the clay court tennis season.
This 15-piece collection stands out for its innovative design, which enhances performance on clay courts, and for celebrating Move For The Planet, Adidas' initiative that champions environmental sustainability through collective movement.
Technology and Comfort at the Forefront
According to a press release, at the core of the SS24 Paris Collection are eight pieces of apparel and footwear engineered to offer players the utmost comfort and mobility during the challenging clay court games.
The collection incorporates Adidas' cutting-edge HEAT.RDY technology uses breathable and lightweight fabrics to ensure players remain cool and comfortable under the seasonably warm conditions synonymous with Parisian clay courts.
Enhancing mobility, the collection features FreeLift Construction, a unique paneled fabric design under the arms, allowing for greater freedom of movement and preventing clothing hems from riding up during play.
Minimalistic Design, Maximum Impact
Eschewing prints for a more refined aesthetic, the collection achieves visual impact through striking color blocking, engineered paneling, and textured fabrics, per The News Market.
A palette of white and black emulates the iconic lines of tennis courts, with black bonding seams adding a sleek, polished look. An energizing Orange 'Spark' color runs throughout the collection, intending to inject joy and vitality into high-pressure matches.
Hero Pieces and Athlete Endorsements
The collection features standout items for both men and women, tailored to meet the specific needs of clay court play. Women's hero pieces include the Tennis HEAT.RDY Y-Dress Pro and the Tennis HEAT.RDY Cropped Long-Sleeve Pro, each designed for optimal mobility and comfort.
The men's selections highlight the Tennis HEAT.RDY FreeLift Henley Pro and the Tennis HEAT.RDY Ergo Short Pro 7 Inch ensures freedom of movement and a secure, distraction-free fit.
Elina Svitolina, a 2023 Paris quarter-finalist, praised the collection for supporting dynamic play on clay's demanding surface, emphasizing the importance of comfort and mobility in high-intensity matches.
Availability and Athlete Representation
The SS24 Paris Collection, including sizes ranging from XS to 2XL for men and 2XS to 2XL for women, will be available for purchase on Adidas.com and through the Adidas app starting April 1, 2024.
Tennis luminaries such as Caroline Wozniacki, Stefanos Tsitsipas, and Elina Svitolina, among others, will don the collection at prominent clay tournaments, showcasing Adidas' commitment to merging high performance with environmental consciousness.
Photo: Adidas Newsroom
