Crypto-based social trading platform Blox expects its partnership with Amsterdamsche Football Club (AFC) Ajax to boost its brand awareness and ambitions for growth in Europe.
AFC Ajax has tapped Blox to be its official cryptocurrency partner for three seasons.
AFC Ajax commercial director Menno Geelen finds appealing Blox’s ambition and the way it brings awareness to crypto among potential buyers in a safe, responsible, and simple way.
Previously known as CoinDash, Blox helps users create and manage cryptocurrency trading portfolios.
The De Nederlandsche Bank-registered Blox has been active since 2013 and has introduced many Dutch people to cryptocurrencies, said its CEO, Davy Stevens.


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