The American Diabetes Association (ADA) plans a U.S. awareness campaign for November 2026, using public education and support resources to reach people as federal estimates show continuing new diagnoses.
In an Oct. 29 announcement, the ADA said the monthlong effort would use health care settings and movie theaters, as well as rideshares and sports, online forums and television. The campaign will highlight developments in diabetes care and research and connect communities with support. The ADA did not name specific locations or event dates.
The Centers for Disease Control and Prevention (CDC) estimated that 1.5 million U.S. adults aged 18 or older received a new diabetes diagnosis in 2023. The report gave a crude rate of 6.4 new cases per 1,000 people. The CDC said a possible increase in incidence after 2020 was not statistically significant.
The CDC report also estimated that 40.1 million people of all ages had diagnosed or undiagnosed diabetes in 2023, while 115.2 million adults had prediabetes. Separately, the ADA puts the national pace at one new diagnosis every 21 seconds, but its announcement does not specify the population or period behind that estimate.
The ADA lists its free 60-Second Type 2 Diabetes Risk Test and recommends that people with a family history of Type 1 diabetes ask a doctor about screening. Its other resources include diabetes self-management education and support programs, meal-planning materials and information about related conditions.
The CDC estimated that diabetes cost the United States about $413 billion in 2022 through medical spending and reduced productivity. Medical costs were twice as high for people with diabetes as for those without it, while productivity costs were 13% higher, the agency said.
The ADA says it will accelerate investments in research and educational outreach, advocate for affordable and accessible care, and support community initiatives. It did not provide a budget for those investments. The campaign is scheduled for November 2026.
