Premier League football club Arsenal FC has partnered with cryptocurrency-enabled iGaming platform provider CashBet.

The landmark deal comes at a time when CashBet has launched the pre-sale round of initial coin offering (ICO) of CashBet Coin, which has been designed specifically for iGaming. The pre-sale round will run until February 20 at 5:00PM GMT, followed by the public sale beginning on March 20 at 5:00PM GMT and continuing until April 27 at 5:00PM GMT.

“We are pleased to welcome CashBet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency,” Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said.

With this partnership, CashBet Coin has become the club’s exclusive and official Blockchain Partner and Arsenal has become the first major team to officially partner with a cryptocurrency. The agreement will give the CashBet Coin brand prominent placement via in-stadium advertising channels for Arsenal home Premier League games at Emirates Stadium.

“With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players,” Dr. Mike Reaves, CEO and Founder of CashBet, said. “We are delighted to do so in partnership with one of world football’s true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way. Designed specifically for iGaming, CashBet Coin will improve the online experience for real money, casino, social, skill-based, eSports and sports betting players through increased trust and transparency, faster payouts, reduced fees and dedicated player protection.”