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Bajaj Consumer Care Posts 27.3% Net Sales Value Growth as Hair Oil Unit Sales Rise

Consolidated profit after tax rose 66% to ₹70.2 crore in the quarter ended Sept. 30, 2026, while Almond Drops Hair Oil posted double-digit growth in units sold.

Updated 3 min read
Small hair-oil bottles fill a neighborhood shop shelf in Mumbai, India. (AI-generated image / EconoTimes)
Small hair-oil bottles fill a neighborhood shop shelf in Mumbai, India. (AI-generated image / EconoTimes)

Bajaj Consumer Care Limited reported 27.3% growth in consolidated net sales value for the September quarter, extending a four-quarter run above 25% as Almond Drops Hair Oil unit sales also increased.

For the three months ended Sept. 30, 2026, net sales value reached ₹332.7 crore and profit after tax climbed 66% to ₹70.2 crore. Total operating income rose 25.4% to ₹332.8 crore. The company restated comparative financial figures under its Scheme of Arrangement with Vishal Personal Care Limited.

Company presentations show net sales value growth of 32.7% in Q3 FY26, 32.3% in Q4 FY26 and 28.3% in Q1 FY27, before the latest 27.3% increase. Bajaj said domestic revenue grew more than 30% in the September quarter, supported by double-digit growth in units sold. Almond Drops Hair Oil also had double-digit unit growth. Small and medium packs led the brand’s gains, while price-point packs grew faster than the broader portfolio.

Managing Director Naveen Pandey said category improvement and the company’s own initiatives both contributed to growth, but he did not quantify each contribution.

The industry figures reported for the two most recent quarters use different measures. Reuters, in a report carried by The Economic Times, reported that NielsenIQ’s April-June 2026 snapshot showed FMCG volumes down 2% year over year, with home and personal care volumes down 4.3%. For July-September, The Financial Express reported Bizom data showing FMCG sales value growth of 8.6%, a six-quarter high, and personal care value growth of 4.9%. The Financial Express said Bizom does not report volume growth, so those later figures do not establish whether industry volumes recovered.

Bajaj’s Project Aarohan added more than 100,000 retail outlets and more than 1,100 distribution partners across 13 states over eight quarters. The company also reported closing 670 vans. Management said the program expanded direct reach and lowered fixed selling and distribution costs. Over the next six quarters, the company targets a 10% increase in direct urban coverage and a larger increase in rural coverage through Aarohan 2.0.

The company described coconut products as another growth engine. Under Banjara’s, it introduced packs in adjacent categories and is testing products in four southern states.

Input costs are shaping the next pricing step. Bajaj’s EBITDA margin rose to 25% from 18.6% a year earlier, while gross margin fell to 59.9% from 61.8% in the preceding quarter. Management cited volatile raw-material prices, including West Asia-related pressure and edible-oil inflation, and plans an effective consumer-price increase of about 5% in October-December 2026. It expects to combine direct price rises of 2% to 3% with less product in packs, passing some of the adjustment to consumers; management said the move is intended to protect the company’s finances.

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