Baskin-Robbins Opens AI Lab Store to Create Novel Flavors

Baskin Robbins inaugurates a new store that features an artificial intelligence (AI) lab that will allow it to create exclusive, innovative flavors. This AI-based product development system will produce unique ice cream for the chain.

BR Korea said on Monday, Feb. 19, it opened the new Baskin-Robbins store with the AI lab in Seoul. The Workshop by Baskin-Robbins is located on the first floor of its restaurant’s building, as per The Korea Times.

Creating Ice Cream Using ChatGPT

The ice cream and cake chain has described the outlet as a hybrid-type store since it has a shop and a research lab in one place. The R&D area is where Baskin-Robbins will test new flavors and directly sell them to customers if they are ready for release.

With this, Baskin-Robbins is expected to develop many new flavors and introduce them to Korean customers for the first time. The company said in the lab is called the AI NPD (new product development) model.

This is a recipe system that will allow the creation of new flavors through the use of ChatGPT. It also has a function where operators can visualize the end product of the flavors being developed.

AI Lab at Baskin Robbins Store

Chosun Business reported that the new Baskin Robbins workshop can seat 99 customers, and the floor area measures 111 square meters. It is on the ground floor of the brand’s headquarters in Seoul.

“The workshop is the first to introduce innovative new products that combine next-generation technologies such as artificial intelligence (AI) and big data analysis,” an official at Baskin-Robbins said in a statement. “We will be in charge of the R&D center function of checking consumer reactions and presenting the future of Baskin Robbins.”

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