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Burger King is taking its plant-based offering to another level by opening a fully vegan restaurant in the U.K. The store will only sell "meatless" food items, thus becoming the fast-food chain's first-ever 100% vegan outlet.
It was reported that Burger King is launching its vegan store in London, and it will run for a month as a "pilot." If the brand's plant-based store does well, the company may consider permanently opening more vegan locations, as per Green Queen.
Burger King is setting up its first vegan store in its biggest location in London, and it will open starting today, March 14. All the menu items are 100% plant-based, and there will be 25 food offering to choose from.
Customers can expect a range of "meatless" Whopper hamburgers, sandwiches, and more. NiT FM News mentioned that the new concept restaurant is located in Burger King's Leicester Square branch. Prior to its launch, it was revealed that the company spent years planning for this project.
The beef burgers will be replaced with vegan alternatives to create the plant-based Whooper and Royale sandwiches. It was said that even the menu for kids would also be vegan-friendly.
According to UK's The Mirror, Burger King UK developed the recipes for its new plant-based food items in partnership with the British Vegan Society. Working together, they made sure that the flavors will totally resemble the original meat on BK's menu.
"We are incredibly proud of our new meat-free menu and it absolutely delivers on big taste with no compromises and reflects our ongoing commitment to serving our customers a diverse and innovative range of products," Burger King UK's chief marketing officer, Katie Evans, said. "We can't think of a more fitting way to re-launch our new-look flagship in Leicester Square."
Meanwhile, to celebrate the opening of Burger King's first-ever vegan store in the U.K., the chain will be donating 10 pence to "Trees for Cities" for every purchase of Plant-based Whopper or Vegan Royale starting from the store's opening date until closing next month, probably on April 10.
