Tennis Star Coco Gauff has inked a long-term extension for her first contract with New Balance, which she signed at age 14.
To celebrate the extension, New Balance is launching a new colorway of 18-year-old Gauff's signature Coco CG1 performance tennis shoe on Nov. 3. The design is dubbed the All in the Family.
Gauff described New Balance as forward-thinking in their approach and with the passion for quality and creativity that matches her love for the game.
The World No. 4 Gauff is preparing to play in the WTA Finals as the youngest player in the tournament.
According to Evan Zeder, New Balance head of tennis sports marketing, they’ve from seeing a bright future in Coco Gauff in 2018 to working with one of the most dynamic, creative, and thoughtful individuals for the long haul.
Gauff is capping a successful year, highlighted by her first singles Grand Slam final at the French Open. She is now the second-youngest American player to reach a World top-10 ranking and the second-youngest player in history to earn a WTA World No. 1 doubles ranking.


Extreme heat, flooding, wildfires – Colorado’s formerly incarcerated people on the hazards they faced behind bars
Citi Appoints Ryan Ellis as Head of Markets Sales for Australia and New Zealand
Wall Street Futures Slip as Tech Stocks Struggle Ahead of Key US Economic Data
Trump to Host UFC Event at White House on His 80th Birthday
New Zealand Budget Outlook Shows Prolonged Deficits Despite Economic Recovery Hopes
Asian Stocks Edge Higher as Tech Recovers, U.S. Economic Uncertainty Caps Gains
BoE Set to Cut Rates as UK Inflation Slows, but Further Easing Likely Limited
Chinese Robotaxi Stocks Rally as Tesla Boosts Autonomous Driving Optimism
Oil Prices Slip in Asia as 2026 Supply Glut Fears and Russia-Ukraine Talks Weigh on Markets
Gold and Silver Surge as Safe Haven Demand Rises on U.S. Economic Uncertainty
Champions League final 2025: a battle for glory against a backdrop of money and fashion
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban
Trump Signs Executive Order Targeting Big-Money College Athlete Payouts
Trump Threatens Stadium Deal Over Washington Commanders Name
Why is soccer fandom so linked to violence?
noyb Files GDPR Complaints Against TikTok, Grindr, and AppsFlyer Over Alleged Illegal Data Tracking.
U.S. Stock Futures Edge Higher as Micron Earnings Boost AI Sentiment Ahead of CPI Data 



