Cross Keys Capital Advises SouthEast Eye Specialists on its Partnership with Flexpoint Ford

Fort Lauderdale, FL, March 02, 2017 -- Cross Keys Capital, LLC, a leading independent investment banking firm providing M&A advisory services to healthcare companies, is pleased to announce that it has acted as the exclusive financial advisor to SouthEast Eye Specialists and its affiliates (“SouthEast Eye Specialists” or “SEES”) and Center for Facial Rejuvenation on their partnership with Flexpoint Ford, a private equity firm focused on the healthcare and financial services sectors. The transaction was led by Cross Keys’ Co-Founder and Managing Director Bill Britton and Vice President Marjorie Chang.

Founded in 1999, SouthEast Eye Specialists specializes in the diagnosis and treatment of diseases and conditions of the eye and eyelids, including cataracts and associated advanced lens replacement, along with corneal disease, glaucoma, eye muscle disorders, eyelid abnormalities, retina disease, laser vision correction, and pediatric eye care. SEES "co-manages" patients with outside optometrists, which are the principal source of patient referrals. Center for Facial Rejuvenation focuses on facial cosmetic procedures, skin care, and laser treatments.

Dr. Daryl Mann, Co-Founder of SouthEast Eye Specialists said, “Our ophthalmology practice successfully concluded a two-year search for the right partner. I cannot fathom how we would have navigated through this process without the transactional expertise and professionalism of Bill Britton, Marjorie Chang and the rest of the Cross Keys Capital team.”

Bill Britton, Co-Founder of Cross Keys and leader of the firm’s healthcare practice said, “Dr. Mann and Dr. Bierly have developed an ophthalmology practice with a proven, replicable business model – a scalable eye care platform business that is ready to achieve the next level. With their new business partner, they will have additional resources to help them strengthen their presence in their current market, and readily prepare their operational infrastructure to execute their growth strategy and expand into new geographic territories.”

“It is exciting to have represented Dr. Mann and Dr. Bierly in evaluating their options and successfully concluding a transaction. It is a business they built from the ground up and one likely to be a leader in the way specialized eye care is delivered to the patient,” added Mr. Britton. “This transaction could very well be the spark necessary to send the very-fragmented ophthalmology space into consolidation.”

“Cross Keys Capital distinguishes themselves from many investment banks with their work ethic, diligence, knowledge of the healthcare space, and unfettered drive to succeed for their client. Even in a best-case scenario, selecting a partner is a stressful and exhaustive process for a practice to weather. Bill and Marjorie simplified our decision making, continuously imparted confidence to my team on achieving our goal, expertly performed all of our heavy lifting, and actually allowed my team to have fun along the journey,” added Dr. Mann.

About SouthEast Eye Specialists

With locations throughout Tennessee, SouthEast Eye Specialists is the region's leading specialty eye center. Led by a team of highly trained, board certified professionals, SouthEast Eye Specialists is committed to providing exceptional patient care including cataracts and advanced lens replacement, corneal disease, glaucoma, eye muscle disorders, eyelid abnormalities, laser vision correction surgery, retinal surgery, and pediatric eye care. A physician-referral only practice, SouthEast Eye Specialists is entrusted by other doctors to care for patients with medical problems of higher complexity.

About Center for Facial Rejuvenation

Center for Facial Rejuvenation offers medically proven treatments and compassionate patient care to provide the best in skin care, laser treatments, and cosmetic procedures. Center for Facial Rejuvenation customizes treatments to meet individual patient goals, utilizing surgical and non-surgical treatments such as BOTOX® and fillers, lasers, chemical peels and physician grade skincare products.

About Flexpoint Ford

Flexpoint Ford is a private equity firm dedicated to the healthcare and financial services sectors. Flexpoint Ford seeks to build relationships with executives and companies who look for Flexpoint Ford to be a value-added partner. Flexpoint Ford currently manages approximately $2.3 billion in committed capital on behalf of its limited partners.

About Cross Keys Capital, LLC

Cross Keys Capital, LLC (www.crosskeyscapital.com) is an independent investment bank providing merger and acquisition advisory services to established businesses in the middle market, in areas including healthcare, business services, niche manufacturing, and information technology. Its healthcare practice is a leader in representing vision and eye care practices and other private physician group practices including anesthesiology, radiology, ED, pathology, hospitalists, dermatology, as well as a variety of healthcare service providers and healthcare technology companies. The firm’s extensive experience and track record in advising physician practices are unrivaled by any other middle-market investment banking firm in the nation – Cross Keys has completed the sale or merger of over fifty transactions of independent physician group practices, healthcare providers, services, and technology companies.

For more information on Cross Keys Capital’s perspectives on Healthcare M&A and the sale of physician practices contact Bill Britton at (954) 779‐3195 and at [email protected].