Dealer Spike Paves the Way for Traditional RV Dealers

Portland, OR, Feb. 08, 2016 --  “Before Dealer Spike, Greeneway RV’s website was not good….I started looking around at other options for websites, and that’s when Dealer Spike called me. The timing couldn’t have been more perfect.”

Lisa Rouse, Internet Marketing Manager at Greeneway RV in Wisconsin Rapids, WI, was brand new to the RV industry when she joined the dealership three years ago. She admits that her dealership’s owners are a bit old fashioned, and one issue she discovered right away was Greeneway RV’s online presence.

“The bounce rate was very high,” Rouse says. “We could only upload about four pictures, and they were really small. The only filter you could use to find different units was for new or used, so the site really wasn’t searchable.” In addition, there was no lead tracking set up for the site, which meant there was no way to tell if there were interested customers visiting the site and looking at units. Rouse says it was difficult for her to tell Greeneway RV’s management team that the website was actually losing potential sales for their dealership. Dealer Spike provided the perfect solution - an appealing new website with a suite of online marketing tools to collect more leads and increase results. 

One feature that Rouse and her team especially value in comparison to their previous site is the Inventory Module. “I can upload our inventory myself,” she says. “It’s super easy to work with. The ease of operation and the ability to make things on the site look how I want them to look – that’s been great.”

Although her dealership’s team can be slower to add innovations to their site, Rouse has recently signed on for SEO services with Dealer Spike and is in progress to launch a responsive redesign of her site. She is especially eager to see the results her website will get with these updates after the success she experienced with Dealer Spike’s mobile site.

“I certainly saw our traffic increase,” Rouse says. “We saw all of the inquiries coming in from people using it.” Rouse also mentions that statistics from the e-newsletters they send to their customer base, another Dealer Spike service they rely on, used to show that views came in about half and half from desktop computers versus mobile devices. But now that has changed, with the majority of opens through smartphones. Rouse feels fortunate that she and her team can rely on Dealer Spike to adapt to these new changes. 

 “Doing something completely new like this was difficult for our staff, but Dealer Spike has showed us the positive outcomes of digital management,” Rouse says. “Three years ago our website went up, and it’s been phenomenal for us ever since.”

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