Strategy (formerly MicroStrategy) has stepped up its aggressive Bitcoin buying drive, confirming its position as the biggest corporate owner of the digital currency worldwide. The company took advantage of market changes and geopolitical tensions between April 6 and 12, 2026, by buying 13,927 BTC for about USD 1 billion, at an average price of USD 71,902 per coin. With this most recent action, their total treasury reserve stands at an amazing 780,897 BTC, a stash now worth more than USD 58 billion. Michael Saylor has indicated the business is fewer than 20,000 BTC from the historic 800,000 level, therefore supporting his "Think Even Bigger" attitude.
The financial engine of the company depends mostly on capital raised by "at-the-market" (ATM) equity and preferred stock offers, which have a weekly capacity of over USD 1 billion to take advantage of market downturns. By absorbing supply and serving as a price stabilizer during times of regional instability and whale inflows, this approach has enabled Strategy to outperform both world mining output and the leading Bitcoin ETFs. Despite the unavoidable risk of stock dilution, with an average acquisition cost between USD 66,000 and USD 76,000 per BTC, the firm remains committed to its role as a leveraged proxy for Bitcoin, providing shareholders direct exposure to the cryptocurrency's performance.
Strategy aims high, seeking to achieve 1 million BTC by the end of 2026. Assuming an estimated price of USD 85,000 per coin, reaching this target would require an additional investment of around USD 22 billion. Although the plan leaves the business exposed to significant unrealized losses during market downturns, the firm keeps doubling down on its "Bitcoin-first" treasury reserve strategy. Strategy is changing from a software company into a specialized financial vehicle focused on the long-term appreciation of digital gold by regularly exceeding competitors in accumulation speed.


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