Dow Jones Media Group has partnered with privacy web browser Brave Software in order to bring premium content to new audiences and test blockchain technology usage in digital publishing.
Under this partnership, Brave will provide access to premium content from Dow Jones Media Group to a limited number of users who download the Brave browser on a first-come, first-serve basis.
According to the official release, the available content set features full access to Dow Jones Media Group’s financial news portals – Barrons.com or MarketWatch premium newsletter. Importantly, Barron's and MarketWatch will become verified publishers on the Basic Attention Token (BAT) platform, developed by Brave.
"We're thrilled to be partnering with Dow Jones Media Group to provide Brave users with premium content via Brave and the Basic Attention Token," said Brendan Eich, CEO and co-founder of Brave. "Our new model reconnects users and publishers without compromising privacy. We look forward to our users enjoying Barron's and MarketWatch premium newsletters."
In addition, the companies also seek to join forces to test blockchain technology in media and advertising. They plan to test innovative solutions in this space, including delivering content via Brave's blockchain-based digital advertising and services platform.
"Our partnership with Brave is an exciting and innovative step for Dow Jones Media Group," said Daniel Bernard, SVP, Barron's. "As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences."
