DriveCentric said Oct. 15 it is developing a customer data platform (CDP) for dealership groups, aiming to connect records across stores and software systems that can fragment a customer’s history.
The platform’s first major component is an Enterprise Customer Profile. DriveCentric says it would assemble a customer’s identity with deal and service histories, communications and interactions recorded across locations. It is meant to preserve permissions and store-level attribution, the company said.
DriveCentric says groups can find it difficult to see a customer’s full relationship with the business when someone buys a vehicle at one location and returns for service at another. Records are spread among customer relationship management (CRM) software, dealer management systems (DMS), third-party systems and individual locations, according to the company. DriveCentric Chief Executive Officer Matt Leone said customer data is often “fragmented by store and by system.”
The wider platform is designed to connect information about customers, vehicles, transactions, service, communications and interactions, using integrations DriveCentric already maintains. The company is also developing technology to match the same person’s records across systems or locations and help reconcile fragmented or duplicate entries. That matching capability remains in development, DriveCentric said.
Through an Early Access program, DriveCentric plans to work with dealership groups to assess data visibility, quality and customer engagement. Groups can request a conversation with the company.
DriveCentric says the data foundation could later support customer engagement, reporting and AI features across its products. The company argues that gaps among customer records can limit the context available to those tools. It plans to provide broader availability details as development progresses, but has not announced a general release date.
