Dunn’s River Brands Taps Chemistry for Sweet Leaf and Tradewinds Relaunch Campaign

PITTSBURGH, April 19, 2018 -- Full-service agency, Chemistry announces today it has been named Agency of Record (AOR) for Dunn’s River Brands’ (DRB) Sweet Leaf and Tradewinds tea to create integrated marketing campaigns. DRB acquired Sweet Leaf, one of the fastest-growing beverage companies in the United States, and Tradewinds, a brand inspired by a family tradition of real brewed sweet tea, from Nestlé Waters North America in 2011 following a $15.6 million investment from the company two years prior.

“I have worked with Chemistry on other beverage brands in the past and have always been impressed with their insightful strategy and phenomenal creative work,” said Lee Brody, Chief Marketing Officer at DRB.  “Both Sweet Leaf and Tradewinds are well-established brands with strong consumer loyalty, so we’re looking forward to working with Chemistry to showcase their stories.”

The campaigns will include digital, social media, advertising and event-based experiential programs.

“We’re extremely excited to be selected by DRB to work with the reputable Sweet Leaf and Tradewinds tea brands, both of which have enormous potential for growth,” said Ned Show, CEO of Chemistry. “We look forward to collaborating with DRB’s team to make some noise and shake up a sleepy category.”

New campaigns for both brands are in development and will be in market by mid-Summer.

About Chemistry
We are 100 doers and makers united by the belief that an ounce of action is worth a pound of theory. Everything we do is centered around connecting culture, technology and insight to drive results. This is where brands must live. This is where we live every day. To learn more, visit the lab at http://chemistryagency.com

About Dunn’s River Brands
Dunn’s River Brands represents several exciting growth opportunities within the spirits and non-alcoholic beverage markets. The vision of experienced industry veterans, DRB aims to reimagine the management of beverage brands with a shared resource model that optimizes expertise in investment, operations, sales, marketing and finance. DRB’s mission is to deliver the best-tasting products in their respective categories, while remaining steadfast to its values of better-for-you natural ingredients, sustainable business practices, strong supply chain relationships and complete transparency with investors, customers, employees and vendors. For more information, visit www.dunnsriverbrands.com.

Media Contact

Micheline French-Le Blanc
DiGennaro Communications
[email protected]