The European Commission accepted Temu’s corrective plan Monday, setting a four-month implementation window after finding the marketplace had inadequately assessed how illegal products could harm consumers across the European Union.
The plan directs Temu to base its risk review on evidence specific to its marketplace and check whether its safeguards are working. It also calls for scrutiny of moderation gaps, whether recommendation systems make illegal listings more visible, and how sellers might misuse platform features to promote products.
The Commission imposed a €200 million fine on May 28, 2026. It said Temu had not properly identified, analyzed and assessed systemic risks from illegal products and potential harm to EU consumers. The Commission also faulted Temu’s 2024 assessment for relying on general ecommerce information instead of evidence about its own service. In product tests, many selected chargers did not pass basic safety checks, and many of the tested baby toys raised safety concerns, the Commission said.
The Digital Services Act (DSA) requires designated very large online platforms to assess risks linked to their services and take steps to reduce them. The Commission opened formal proceedings against Temu in October 2024. Its May release also identified recommendations and influencer promotions as features that can increase shoppers’ exposure to illegal products.
A Temu spokesperson said the company had changed its approach to risk assessment since the DSA obligation began applying to it in 2024.
Temu has four months from Oct. 26 to put the plan in place. The separate interim risk assessment covers a six-month period ending Nov. 30, 2026; accepting the plan does not establish that Temu has completed the measures or reduced consumer exposure. The Commission said failure to comply with its May decision could lead to periodic penalty payments.
