Bathla Group Hires Administrators as Australia Housing Slump Deepens 
Woodside Drops $5 Billion Clean Energy Plan as Profit Rises 7% 
Trump Administration Plans New Drug Pricing Deals With Biotech Firms 
Luxshare Shares Rise as First-Half Profit Jumps 18% 
Adidas, Puma Shares Fall as Dick’s Sporting Goods Cuts Outlook 
Google Expands Gemini Enterprise With AI Tools for Legal Sector 
SEC Probes Banks Over Situational Awareness Hedge Fund Collapse 
HP Stock Drops 9% Despite Q3 Earnings Beat and Raised 2026 Outlook 
SK Biopharmaceuticals Secures Global Rights to Biohaven Epilepsy Drug Opakalim 
Trian Drops Wendy’s Take-Private Bid Plans, Shares Plunge 14% 
SK Hynix Shares Fall as Workers Reject Wage Deal 
Meta Agrees to $18 Billion Settlement, Tightens Teen Social Media Rules 
Nvidia Options Price in $280 Billion Earnings Swing 
Tokio Marine Eyes Multibillion-Dollar Suncorp Takeover 
OpenAI AI Agent Swarm Behind Hugging Face Hack 
Australia’s Big Four Banks Face Mortgage Slowdown as Valuations Draw Scrutiny 
China EV Stocks Slide as Door Handle Recall Hits 4.3 Million Vehicles 
Add as a preferred source on Google
AVON, Conn. , April 26, 2018 -- Marketing is a broad term and often means different things to different people and companies. At a high level, marketing should influence and shape the needs of all customers and develop products to meet those needs. Given the multitude of activities that need to take place to achieve such a broad spectrum yet ever-critical goal, many carriers include a variety of functions within marketing. These include advertising and brand awareness, sales support and development, market research, competitive analysis, customer and market segmentation, and communications and material development, just to name a few. The reality is, however, that many of these functions are often housed in different departments or areas rather than being centralized, which can be a challenge when trying to seamlessly meet the buying and service needs of all customer groups.
Specifically, the Marketing Practices of Voluntary Carriers Spotlight™ Report looks at topics such as:
- Marketing structure and organization
- Marketing tools used by customer group
- Marketing effectiveness measures
- Image, brand and advertising
- Segmentation initiatives
- Social media marketing
The purpose of this report is to compare the marketing structure and practices of carriers currently active in voluntary/worksite to better understand the components of their strategy and how they integrate all the pieces to best meet consumer needs. With this information, carriers can evaluate their own marketing practices and structure against other carriers in the market.
The report is now available for purchase for $3,000. For more information or to order, call today at (860) 676-9633 or email us at [email protected].
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.
FOR FURTHER INFORMATION, CONTACT:
Ginger Bates (803) 782-0560
