Emergence Capital Names Viviana Faga Operating Partner, Veteran SaaS B2B Marketing Executive Brings More than 15 Years’ Experience Designing and Building Categories for Enterprise Brands

SAN MATEO, Calif., Sept. 25, 2017 -- Emergence Capital, the leading enterprise cloud venture firm, announced today that Viviana Faga has joined the firm as an Operating Partner, responsible for advising Emergence’s portfolio companies on strategy, branding, growth, operations and talent recruiting. In her role, she will evaluate start-ups for potential investments and will drive Emergence’s marketing efforts. Faga brings deep SaaS industry marketing expertise to the role, gained from more than 15 years of experience working with leading enterprise brands including Salesforce, Yammer, Microsoft, Platfora (now Workday) and Zenefits.

“We are thrilled to have Viviana Faga join Emergence as an Operating Partner,” said Jason Green, General Partner, Emergence Capital.  “Her significant SaaS industry go-to-market expertise as a senior marketing exec at iconic companies such as Salesforce and Yammer will be invaluable to Emergence and most importantly to our portfolio companies in helping them scale. Bringing Viviana on board demonstrates Emergence’s ongoing commitment to bringing the best and brightest onto our team to deliver unique value and expertise to the enterprise cloud companies of the future.”

Faga’s expanded role comes as no surprise to David Sacks, Yammer Founder and CEO, who said, “Viv’s deep understanding of the SaaS space, combined with her track record of creating technology categories is unmatched in the industry. Her skills were invaluable in scaling Yammer to become a brand name and the market leader. She’ll be a tremendous asset to Emergence and its portfolio companies.”

Faga has more than 15 years of experience designing and building brand categories for successful cloud/SaaS and enterprise social companies, helping them create scalable growth engines that drive successful exits. Prior to joining Emergence, she served as VP of Marketing for Yammer, where she defined the enterprise social category. After Yammer’s $1.2B acquisition by Microsoft, she became its Head of Marketing for Enterprise Social, which included Office 365, Skype and Lync. Faga also spent over six years at Salesforce, where she launched key product initiatives such as the Service Cloud and Chatter.  Additionally, she was the VP of Marketing for Platfora (now Workday) and the CMO of Zenefits.

About Emergence Capital
Emergence Capital (@emergencecap), is the leading venture capital firm focused on early stage enterprise cloud companies. Its mission is to be the most valuable partner to the most important companies creating the future of work. In 2017, the firm was named venture firm of the year by the National Venture Capital Association (NVCA). The firm's investments include companies such as Salesforce (CRM), Veeva Systems (VEEV), Box (BOX), SuccessFactors (SFSF, acquired by SAP), Yammer (acquired by Microsoft), Zoom Video Communications, ServiceMax (acquired by GE) and Intaact (acquired by Sage). More information on Emergence Capital can be found at http://www.emcap.com.

Contact Information
Audrey Webb for Emergence Capital
[email protected], 408-472-2603