Environmental fintech startup Veridium Labs has announced that prominent investor Brian Kelly has joined its Board of Advisors.

Kelly brings over 25 years of experience in financial markets to the Veridium team. He is the CEO and Founder of digital asset investment firm BKCM LLC and a CNBC contributor. Kelly will advise the team on business development and help advance Veridium Labs’ mission of creating a transparent and liquid marketplace for natural capital, and providing economically viable solutions for corporate sustainability.

“With Veridium we have the first of its kind opportunity to develop a private market solution to a global problem, by unlocking the value of natural capital we can use free market forces as an incentive for conservation,” Kelly said.

Kelly will joining Veridium Labs’ existing Board of Advisors which includes Jeff Reece, President, Fundry Capital; Jim Procanik, President, Green Projects and Co-Founder of InfiniteEarth Ltd; and John Bishop, an activist investor focused on environmentally and socially responsible impact investments. Veridium Foundation's Board of Advisors includes Martijn Wilder, Member of the Order of Australia, Head of Baker & McKenzie’s Global Environmental Markets and Climate Change, Chair of the Australian Renewable Energy Agency (ARENA) and a Director of the Clean Energy Finance Corporation, WWF (Australia) and the Climate Council; Sean McDermott, an environmental law specialist in the offshore wind energy business and board member for Envision Corporation; Nigel Rivers, CEO at Capital Solutions; and Gerald Prolman, President of Everland.

“We are delighted to welcome Brian Kelly to the Board and trust his counsel on financial markets, business development, and blockchain will be an invaluable resource that contributes greatly to achieving our mission to unlock the enormous natural capital market,” Veridium Labs Co-Founder Todd Lemons said.

Veridium will offer ERC20-based TGR tokens in a public crowdsale in Q4 2017. The tokens will be available for purchase in Bitcoin, Ethereum, and major fiat currencies.

Veridium Labs is a collaboration between EnVision Corp, a pioneer in market-based conservation solutions and an early funder of the world’s first and largest Forest Conservation Carbon project, ConsenSys, the world’s largest blockchain venture studio, and Alchemist Ventures, a full-service blockchain investment and advisory company. Alchemist Ventures members have served executive roles as founders, major investors, and leading advisors to projects including Ethereum, Bancor, ZCash, and Factom, amongst others.

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