Warner Bros Discovery Weighs Amended Paramount Skydance Bid as Netflix Takeover Battle Intensifies 
Moore Threads Unveils New GPUs, Fuels Optimism Around China’s AI Chip Ambitions 
NBA Returns to China with Alibaba Partnership and Historic Macau Games 
Nvidia to Acquire Groq in $20 Billion Deal to Boost AI Chip Dominance 
Australia’s major sports codes are considered not-for-profits – is it time for them to pay up? 
Apple Eyes U.S. Formula 1 Broadcast Rights in Major Sports Streaming Push 
Eli Lilly and Novo Nordisk Battle for India’s Fast-Growing Obesity Drug Market 
Trump Plans UFC Event at White House for America’s 250th Anniversary 
GLP-1 Weight Loss Pills Set to Reshape Food and Fast-Food Industry in 2025 
California Regulator Probes Waymo Robotaxi Stalls During San Francisco Power Outage 
Hyundai Recalls Over 51,000 Vehicles in the U.S. Due to Fire Risk From Trailer Wiring Issue 
Saks Global Weighs Chapter 11 Bankruptcy Amid Debt Pressures and Luxury Retail Slowdown 
DOJ Reaches Settlement With Blackstone’s LivCor Over Alleged Rent Price-Fixing 
What Father David Bauer can tell us about Canadian hockey today 
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines 
Why is soccer fandom so linked to violence? 
Ferrari entered a multi-year partnership with the world's second-largest PC vendor, HP, marking a significant milestone in motorsports sponsorship. This historic agreement positions HP as the new title sponsor of Ferrari's prestigious motor racing team, including its Formula One contingent, starting from the 2023 season.
The Debut of Scuderia Ferrari HP
Under the terms of this groundbreaking partnership, as reported by CNBC, which remain undisclosed in financial detail, the HP logo will proudly adorn Ferrari's Formula One cars. This collaboration will officially commence at the Miami Grand Prix, scheduled for May 3-5, where the team will compete under its new moniker, Scuderia Ferrari HP.
To celebrate this union, a unique edition Ferrari car livery, tailor-made for the Miami race, will be unveiled, marking a new chapter for Ferrari in the high-stakes world of Formula One racing.
A Leap Forward in Tech and Innovation
Sportscal noted that since the end of its partnership with Philip Morris's Mission Winnow in 2021, Ferrari has been looking for a title sponsor that aligns with its forward-thinking vision. This collaboration with HP fills that space, bringing together the pinnacle of motorsport and cutting-edge technology.
HP's adaptive PCs, devices, collaborative products, and printing capabilities will now power Ferrari's racing pursuits. According to the joint statement, this integration is set to "turbocharge training precision and optimize strategic decision-making" for Ferrari, both on the racetrack and beyond.
Commitment to Sustainable Innovation
Further strengthening this partnership is a shared pledge towards sustainable innovation and educational initiatives. Both Ferrari and HP are committed to leveraging their collaboration to advance the performance of the Scuderia Ferrari HP team and contribute positively to their communities and the environment.
Ferrari and HP's revolutionary alliance builds a promising future for both entities, driven by a passion for excellence, innovation, and sustainability. Fans around the globe are eagerly awaiting the debut of Scuderia Ferrari HP at the Miami Grand Prix, heralding the start of a thrilling and technologically advanced era for Formula One racing.
Photo: Ferrari Newsroom
