Financial Community Growing More Adept at Content Marketing, According to Harvest Exchange 2015 Annual User Report

HOUSTON, Dec. 09, 2015 (GLOBE NEWSWIRE) -- Harvest Exchange ("Harvest"), a software platform that builds public and private digital communities across the financial services sector, today released user data for 2015 showing a steep rise in the use of its digital platform among traditional and alternative asset managers, advisors, consultants, trade associations and allocators.

Harvest, which has attracted more than 198,000 users, including professionals from over 7,500 financial firms managing more than $5 trillion, provides individual investors, asset managers, institutional investors, and other professionals with a transparent online platform for the exchange of branded expertise and thought leadership. The platform saw its user base grow by 157% with the largest professional user growth seen in Single Family Offices, 206%, Financial Advisors, 110%, and Institutional Buyers, 70%.

“Harvest Exchange’s software has developed into a vertically integrated marketplace for investor buyers and sellers to discover and connect through differentiated investment content shared in a fully compliant environment,” said Harvest Founder and CEO Peter Hans.  “By facilitating the discovery of expertise, Harvest Exchange is breaking down the barriers that have historically prevented efficient means of communications in financial services.”

Investor Pulse

The Harvest report, which captured 2015 user data through November 30, also gives a pulse of investor thinking, as measured by the growth activity trending topics of platform users.

Highlights from the 2015 Harvest report include:

Most Represented Professional Investors by Firm Type

• Hedge Fund Manger
• Qualified Institutional Investor
• Financial Advisor

Most written about sectors

• Healthcare
• Financial Services
• Basic Materials

Firm Types that post the most content

• Hedge Funds
• Investment Consultants
• Financial Advisors

Most Popular Posts by Asset Class

• US Equities
• Commodities
• Alternative Investments

Most Popular Content by Strategy

• Market Outlook
• Value
• Volatility

“Our data is fresh and insightful, and garnered from some of the industry’s leading investors,” said Hans. “To ensure data accuracy and integrity, we track every tag, on every post, by every user, and then measure the relative popularity of those topics as well as the period over period change in popularity.”

About Harvest

Harvest is a software company that provides the investment industry with more effective communication across public and private communities. Harvest was built to solve the antiquated, inefficient and expensive communication infrastructure across the investment management industry and to promote beneficial transparency amongst relevant investors. The Harvest software provides a scalable, frictionless, and data driven platform to virtual communities of investors, allocators, advisors and intermediaries. Financial professionals use Harvest for content marketing to their target audience, and for privately communicating with their own invite-only access communities in a regulatory compliant manner. Please visit us at https://www.hvst.com/info/private

Media Contact: Morrison Shafroth, T: 212-931-6126; [email protected]