Seven states now stand alongside the Federal Trade Commission (FTC) as plaintiffs in its privacy case against Hims & Hers, expanding the government coalition challenging the telehealth company’s practices.
California and Utah were already state plaintiffs. Arizona, Florida, Nebraska, Ohio and Wisconsin joined through the FTC’s amended complaint.
The underlying consumer-protection lawsuit was filed July 29 by the FTC, Utah and California, with Los Angeles County Counsel acting for California.
The FTC accuses Hims & Hers of deceptive and unlawful privacy practices. Earlier allegations in the case included sharing customers’ sensitive health data with advertising companies such as Meta and Snap, charging some consumers after they submitted intake forms, and making subscriptions difficult to cancel.
Responding in July, Hims described the FTC’s allegations as “baseless” and said it would defend itself; EconoTimes covered that response. The amended complaint broadens the state participation in the lawsuit.


