General Motors plans to add eyes-off driving to some best-selling gas-powered full-size SUVs and light-duty pickups, broadening a technology rollout that had been slated to begin with an electric SUV.
At an Oct. 21 event, GM said it had begun track testing pre-production vehicles. The automaker named no specific models and gave no date for adding the SUVs and pickups.
GM describes its current Super Cruise system as hands-free, while drivers still have to watch the road. The planned eyes-off feature is intended to let drivers look away when it is active, but only on supported roads and in suitable conditions. GM says state rules will affect where the system can be offered and used.
A separate computing plan calls for the ESCALADE IQ to be the first vehicle with GM’s central computing platform in 2028. The company expects to extend that architecture to high-volume gas-powered full-size SUVs and trucks, three-row crossovers and fourth-generation electric vehicles. GM says the platform is designed to support automated driving and in-cabin artificial intelligence; it has not announced when eyes-off driving would reach each vehicle class. The company says the technology aims to give customers more time during routine travel, with errands a longer-term goal. It cites 1.2 billion miles driven on Super Cruise as a source of safety insights.
Existing services already generate revenue. GM’s third-quarter 2026 presentation reported an OnStar deferred-revenue balance of $6.8 billion at quarter-end, up about 40% from a year earlier, and recognized revenue of more than $800 million during the quarter, up 15%. Super Cruise recognized revenue rose about 60% year over year, and GM said it remained on track to reach its 2026 target of about $400 million. The company did not forecast revenue for the eyes-off system.
GM’s stated initial milestone is highway use on the ESCALADE IQ as early as 2028. The timing depends on development, validation and other factors; no dates have been announced for the additional SUVs or pickups.
